Bloomberg Rebrands Gun Control Apparatus, Pledges $50 Million to Fight NRA, Second Amendment

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(NRA-ILA) — On Wednesday, the New York Times published an article outlining Michael Bloomberg’s latest attempt to buy your rights. This time, Bloomberg is dumping $50 million into the gun control cause and consolidating his anti-gun groups Mayors Against Illegal Guns (MAIG) and Moms Demand Action under a single organization, Everytown for Gun Safety.According to the article, Bloomberg’s goal with the new money and group is to “outmuscle the National Rifle Association.”

Right out of the gate, the Times piece mischaracterizes Bloomberg’s latest endeavor. The article’s first sentence states that he “plans to spend $50 million this year building a nationwide grassroots network to motivate voters who feel strongly about curbing gun violence….”

A network created by one person that requires $50 million from that single individual to bring together and motivate its members is by definition not a grassroots organization. You don’t have to take our word for it. As recently as February, a prominent Times columnist used the term “AstroTurf” to describe what he considered a political organization created by wealthy benefactors that pretends to embody popular sentiment. The columnist reacts with disdain to “paid actors” portraying “ordinary … residents” in “emblematic” scenes in television ads. Not coincidentally, the launch of Bloomberg’s new group (ostensibly aimed at “illegal” guns) includes a slickly-produced ad in which a young girl shoots her brother with a handgun she finds in her parents’ closet. The ad doesn’t suggest the handgun is illegal, rather that the risks it poses to children are intolerable and unmanageable.

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